Alex Samoylovich Positions Livly as Proper’s Technology Backbone

April 23, 2026 - 04:25

As national property management platform Proper continues its aggressive national expansion, its leadership is emphasizing the foundational role of its proprietary technology, Livly. Alex Samoylovich, Executive Chairman of Proper and co-founder of Livly, is positioning the platform as the essential technological backbone supporting the company's entire operating model.

Proper's growth trajectory is significant, with the company now managing nearly 20,000 residential units across 15 states. This rapid scaling, fueled by the acquisition and integration of local operating companies, has necessitated a robust and unified technological infrastructure. Livly is being deployed as that critical, central layer.

The platform is designed to streamline every facet of modern property management. Its integrated suite handles core functions including resident communication, maintenance request coordination, package management, and community engagement tools. By implementing Livly across its growing portfolio, Proper aims to create operational consistency, enhance efficiency for on-site teams, and improve the resident experience at scale.

This strategic focus underscores a broader industry shift where technology is no longer just a support tool but the central nervous system of large-scale property management. For Proper, leveraging Livly as its internal engine is a calculated move to maintain quality and cohesion while accelerating its nationwide footprint. The company's growth story is increasingly intertwined with the performance and integration of its homegrown technological platform.