Redo Announces $81 Million Series B to Support Commerce Technology Expansion

June 23, 2026 - 18:18

Draper, Utah -- Redo, a company focused on helping brands manage customer interactions after a purchase, has secured $81 million in Series B funding. The round values the company at $1.25 billion. Smash Capital led the investment, with existing backers Pelion Venture Partners and Cervin Ventures also participating.

The company plans to use the capital to accelerate product development and push further into artificial intelligence. It also aims to expand its presence in international markets. Redo's platform handles post-purchase tasks like returns, exchanges, and customer support, which have become a major focus for retailers trying to improve loyalty and reduce operational costs.

The funding marks a significant step for the Utah-based startup, which has grown quickly as e-commerce brands look for ways to streamline the experience after a customer clicks "buy." The company says the new money will allow it to build more automation tools and improve how brands communicate with shoppers during the return or exchange process. Redo did not disclose specific plans for new markets but noted that international growth is a priority.