Why Are PAR Technology (PAR) Shares Soaring Today

June 25, 2026 - 03:23

Shares of PAR Technology, a company that provides software and hardware for restaurants and other food service businesses, rose 6.5% in morning trading. The move came after the company announced a new partnership with Bolla Oil Corporation. Under the deal, PAR will help Bolla launch its first ever customer loyalty program for its chain of convenience stores.

The partnership marks a significant expansion for PAR Technology beyond its traditional restaurant client base. Bolla Oil operates dozens of locations, and the new loyalty program is expected to help the chain better track customer spending habits and drive repeat visits. PAR will provide the backend technology and analytics platform to power the program.

Investors appeared to view the deal as a sign that PAR's technology is gaining traction in adjacent retail segments. The convenience store industry has been slow to adopt sophisticated loyalty systems compared to fast food and casual dining chains. By landing a customer like Bolla, PAR is positioning itself to capture a share of that growing market. The stock had been under pressure in recent months, so the positive news provided a welcome boost for shareholders.